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Summer 1996

Photo Color Systems To Be Part of New Data Storage And Imaging Company Named "Imation Corp."

In April, 3M announced that Imation Corp. will be the name of the independent new, publicly owned data storage and imaging company it will launch in July. Photo Color Systems will be part of this new exciting enterprise. In addition to Photo Color, Imation will be comprised of 3M's data storage, medical imaging, printing and publishing systems, and hardgoods and electronics service and support organizations.

Photo Color Systems will become Photo Products as part of the newly configured Medical Imaging and Photo Products Division which merges two previously separate divisions: Photo Color and Medical Imaging Systems. Medical Imaging is the world's leading supplier of laser imagers for medical diagnostic imaging and participates globally in X-ray films and other medical product markets. Photo Products is the world's largest manufacturer of private label color film and single-use cameras.

"Merging these two businesses makes perfect sense for Photo Color and Medical Imaging," said Roger Lorenzini, U.S. business director for Photo Products.

"We will be able to take advantage of the synergies between us -- a step that is expected to become increasingly beneficial to our customers as changes in imaging and information industries accelerate."

Business will be as usual from the perspective of our film product customers including product lines and service. Distribution channels will continue as is, and overall, the team at Photo Products will continue to produce quality products at good margins while providing outstanding service.

Imation Corp. will have sales of $2.25 billion, based on 1995 revenues of the businesses involved in the new enterprise, placing it high on the list of Fortune 500 companies. The name Imation is based on the Latin words informare, meaning information, and imaginari or imagination. Imation's logo -- the Hand of Imagination waving a wand that trails creativity bits from its tip -- emphasizes our focus on creating innovative customer solutions. •


Imation And Photo Products Take Residence On New World Wide Web Site
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Information and support concerning Photo Products' film and single-use cameras may be accessed now through the information highway via: Imation's World Wide Web site. Once on Imation's home page, select "Product Solutions" then "Photographic Products" to arrive at "The Photo Color Page".

The Photo Color Page contains links to: a) technical information for photo labs including past issues of LabLine and the Training Series, b) product technical information, c) consumer information, d) how to contact us, e) and other valuable information links. Visit us on the Web and let us know what you think via e-mail at: feedback@imation.com. Your opinions will be given careful consideration. •


Your Question Answered

Negatives Image

On occasion, I have customers which have cross streaking on their negatives. What is this and what is the cause?

Cross streaking can occur on 35mm film, both negative and reversal, which has been improperly rewound after exposure in a manual rewind camera. Most manual rewind cameras have lever arms which may be turned in either direction which, during the rewind process, should be turned only in the direction usually indicated on the arm or near it. If the lever is turned the wrong may, it causes the film to be folded within the cassette. Continued rewinding in this manner causes stress to be applied over the entire length of the film. Letters Image

The result is stress lines or, in some cases, emulsion cracking across the film. The pressure from the stress lines causes a developable image, resulting in cyan, blue and/or magenta streaks. These will in turn appear on the final prints, (i.e. magenta streaks on the film will result in green streaks on the prints) and therefore adversely affect the quality of the photographs.If one of your customers brings in a roll of film that exhibits this problem after processing, bring it to their attention and have them bring in their camera and show them what probably occurred when they rewound their film. They will surely appreciate an explanation of what happened, and how to avoid this problem in the future. •


Tucson High School Teacher Wins PIEA Grand Prize For Photos Taken On ScotchChrome™ 100 Color Slide Film.

Winning Image A photo trip to Yosemite National Park resulted in more than spectacular images for a Tucson high school photography instructor. The images earned Grand Prize in the category "Portfolios: Faculty or Staff" in the Photo Imaging Education Association (PIEA) 1996 Student-Teacher Photo Exhibit and Competition.

The prize winning portfolio of ten images was submitted by Jerry Halfmann, an instructor at Tucson Magnet High School and a photography instructor for 19 years. The images were taken at Yosemite with a Pentax Spotmatic 2A, 28mm Pentax lens and ScotchChrome™ 100 color slide film. The image shown is one from the portfolio and was displayed at the PMA show this February in Las Vegas. It was exposed at f/11 for 1/60 of a second. "Come visit the Imation Photo Gallery to see this award winning work". •


Publisher: 3M Photo Color Systems Division Writer/Editor: Alan Pollock. Design/Layout: Paul Deák Design. 3M LabLine is published quarterly for photo finishing laboratories in the United States and Canada. We welcome your comments and suggestions. Write us at 3M LabLine, 3M Center Bldg. 235-3C-23, St. Paul, MN 55144-1000, or call us at 1-800-233-8579.3

3M Photo Color Systems Division
3M Center, Building 235-3C-23
St. Paul, MN 55144-1000

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Copyright 1996 Imation. All rights reserved.

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